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Milk for Good


WVTF Public Radio & Radio IQ – Doubling Milk for Good donations for Giving Tuesday:

For over a decade, WVTF Public Radio and The Federation of Virginia Food Banks have partnered to offer RADIO IQ & WVTF Music listeners an opportunity to forego the usual membership t-shirts and tote bags and instead direct a portion of their donations to go to helping fight hunger in their communities. To date, WVTF and Radio IQ listeners have contributed over $118,000 to Virginia’s Food Banks.

In Fall 2020, WVTF and the Federation of Virginia’s Food Banks partnered to raise funds for the ‘Milk for Good’ program. Milk is the most requested yet least donated item at food banks nationwide. Through the Milk for Good program, Virginia Food Banks are now able to address this shortage while also supporting Virginia dairy farms. Since the 2020 Fall Fund Drive Radio IQ & WVTF Music listeners have provided over 115,000 servings of milk.

Between now and December 3rd – WVTF/Radio IQ is doubling the benefit to the Milk for Good program as a special Giving Tuesday campaign. Listeners who become $12.50/month sustaining donors or contribute one time at the $150 level can ask for this special premium and provide 120 servings of milk for each donation.

WVTF hopes to raise another 12,000 servings for the Milk for Good program. All contributions are equitably distributed to the seven-member food banks serving every Virginia locality so they can purchase fresh, locally processed milk for the nearly one million people served each year.

Support your public radio service and our local Dairy Farm Families while helping families in need across Virginia. Just click the red DONATE button above and choose Milk for Good from the Thank You Gifts menu.