As they have with so many other industries, apps are shaking up the weight loss business, including big-name companies like Nutrisystem and Weight Watchers. And it's basically because more consumers feel the way Jessica Holloway-Haytcher does.
A couple years ago, she tried diet shakes and supplements. She hated them. She also hired a former NFL player turned personal trainer — but his schedule never matched hers.
She spent $600 a month for programs that weren't sustainable. She says she couldn't keep up with the "astronomical" costs.