Hidden Brain
Sundays at 1pm on Radio IQ
Hidden Brain helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, and the biases that shape our choices.
Our audience takes uncommon pleasure in the world of ideas. How do children come to love spicy foods? Why do religions exist? What's the best way to get people to be honest on their taxes? Hidden Brain explores questions like these that lie at the very heart of a complex and changing society.
Hosted by NPR social science correspondent Shankar Vedantam, Hidden Brain links research from psychology and neurobiology with findings from economics, anthropology, and sociology, among other fields. The goal of Hidden Brain isn't merely to entertain, but to give you insights to apply at work, at home and throughout your life.
Hidden Brain began as a weekly series on NPR's Morning Edition and launched as a podcast in September 2015. We debuted an hour-long radio version of the show in the fall of 2017. These different vehicles allow us to showcase ideas at different lengths and in different formats: A radio story about how students avoid the unpleasantness of an STD diagnosis might show up in longer form on the podcast, in an episode about "information aversion." We also love to show how ideas are interconnected: A guest from a podcast episode about the recruitment tactics of ISIS might also appear in an episode about the nature of religion; a Google data scientist who examines patterns in search terms might be featured in our podcast, but also show up in a completely different episode about the nature of unconscious bias. We sometimes joke that we are in search of a "Hidden Brain Theory of Everything."
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What should you do with your life? There's no one-size-fits-all answer to that question. But there are scientifically-tested methods that can help you to feel more in harmony with yourself and the world. This week, and in a companion conversation for Hidden Brain+, researcher Victor Strecher explores the science of creating a life full of meaning. It's the kickoff to our annual You 2.0 series, which this year will focus on purpose and passion. If you’ve reached the midpoint of the year and you’re feeling adrift, alone, or burned out, this series is for you. Do you have follow-up questions for Victor Strecher, or ideas that you'd like to share after listening to this episode? If you'd be willing to share them with the Hidden Brain audience, please record a voice memo on your phone and email it to us at ideas@hiddenbrain.org. Use the subject line "purpose."And a reminder that our live tour is underway! Shankar is traveling across the U.S. and Canada to share some of the key ideas he's learned in the first decade of the show. To see if we're coming to a city near you, please visit hiddenbrain.org/tour.
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There’s a saying that’s attributed to the Dalai Lama: in the practice of tolerance, one’s enemy is the best teacher. It’s a nice idea. But when people don’t share our values, it’s hard for us to tolerate theirs. This week, we bring you a favorite episode with sociologist Robb Willer. We discuss the common mistakes we make in trying to persuade others of our point of view — and how to break out of our echo chambers. Then, Kenji Yoshino answers your questions about how we hide our true selves.In this week’s show, you’ll learn:*What’s happening in our minds when we’re trying to win an argument.*Techniques for how to take another person’s perspective — and how to become more effective in persuading them of your perspective.*The most successful protest tactics in winning allies.*Why we might shift from trying to change someone’s mind to trying to change their behavior.If you love Hidden Brain, come see Shankar live in a city near you this summer! For more info and tickets to our “Perceptions” tour, visit https://hiddenbrain.org/tour/
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Learning to play a musical instrument is hard. So is trying to run a marathon, writing a term paper, and caring for a sick child. These things involve frustration, pain, and disappointment — yet we do them anyway. This week, in part two of our look at the allure of suffering, psychologist Michael Inzlicht explains what we get from doing things that are difficult, and why the things we think will make us happy often do not.Hidden Brain is hitting the road this summer! Join Shankar in a city near you as he shares key insights from the first decade of the show. For more info, and to purchase tickets, go to hiddenbrain.org/tour.
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We generally think of pain as something to be avoided. But psychologist Paul Bloom says that as much as we're wired to avoid suffering, we also seek it out. This week, we begin a two-part mini series about the curious pleasure we take in certain forms of pain.Hidden Brain is about to go on tour! Join Shankar in a city near you as he shares key insights from the first decade of the show. For more info and tickets, go to https://hiddenbrain.org/tour/.
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Revenge often feels sweet, but what price do we pay for seeking it out? Researcher James Kimmel, Jr. proposes a radical theory: our desire for vengeance operates like an addiction in the brain. This week, how “revenge addiction” plays out in our everyday lives — and on a global scale. Hidden Brain is about to go on tour! Join us as Shankar shares seven key insights he's learned from the show over the past decade. To see if we're coming to your city, and to purchase tickets, go to hiddenbrain.org/tour.
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Have you ever encountered someone who clearly knows you, but you have no idea who they are? This week, we feature a classic Hidden Brain episode about people on opposite ends of the facial recognition spectrum. Then, in the second part of the show, we bring you another perspective on facial recognition from the Revisionist History podcast. Host Malcolm Gladwell struggles with identifying faces, while producer Lucie Sullivan is exceptional at it.Hidden Brain is about to kickoff a nationwide tour! Join Shankar as he shares seven key insights from the first decade of the show. To find out if we're coming to a city near you, and purchase tickets, go to https://hiddenbrain.org/tour/
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You probably know someone who thinks they know more about something than they really do. But you could never be described that way . . . could you? This week, cognitive scientist Phil Fernbach explains the "illusion of knowledge" — the fact that we think we understand the world in much greater detail than we actually do. He'll explore why this happens, and how to close the gap between what we know and what we think we know. Hidden Brain is about to go on tour! Join Shankar in a city near you as he shares key insights from the first decade of the show. For more info and tickets, go to https://hiddenbrain.org/tour/
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Forgetting something — whether it's a colleague's name or where we put our keys — can be deeply frustrating. This week, psychologist Ciara Greene helps us explore the science of forgetting. We look at why our minds hold on to some memories for a lifetime, but discard others within seconds. And we grapple with a question many people ask themselves: Is my forgetfulness a sign that something is wrong with me?In this episode, you'll learn about: *The neurological underpinnings of memory*Why forgetting is a core part of how our minds work *Why this process of forgetting can sometimes be a good thing*How our psychological states shape what we remember, and how we frame our memories*Why we should treat our memories with skepticism and our forgetfulness with compassion Hidden Brain is going on tour! Join us as Shankar shares key insights from the first decade of the show — more info and tickets can be found here: https://hiddenbrain.org/tour
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Do you feel like you control your emotions, or do your emotions control you? What scientists call "emotion regulation" turns out to be one of the most important life skills we can possess. It's essential in dealing with setbacks, in balancing risks and rewards, and in maintaining successful relationships. This week, psychologist Ethan Kross explores the growing and fascinating science of managing our emotions. He explains why our feelings so often go astray, and shares insights into how to reel them back in.In this episode, you'll learn:*How to coach yourself through emotionally intense moments. *Why certain types of personal writing can help with your thorniest problems or challenges. *How to use music and your physical senses to regulate your mood. *How to use the technique of "selective avoidance" to shortcut emotional spirals and "what if" thinking.Hidden Brain is about to go on tour! Join Shankar in a city near you as we explore lessons we've learned in Hidden Brain's first decade. For more info and to purchase tickets, go to https://hiddenbrain.org/tour/.
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There's no magic potion that can make someone adore you. But there are things you can do to promote a deep and enduring connection — and even feelings of passion — between yourself and your partner. In the final chapter of our Relationships 2.0 series, psychologist Arthur Aron shares some techniques for falling and staying in love. In today's conversation, we explore:*The assumption that love fades over time.*The effects of daily routine on romantic relationships.*What our choice in a romantic partners says about us*How successful long-term couples keep love aliveIf you love Hidden Brain, please join us for our upcoming live tour! Shankar will be visiting cities across the U.S., and our listeners have the first crack at purchasing tickets. You can get yours at https://hiddenbrain.org/tour/. Use the pre-sale code BRAIN. We hope to see you there!