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Hidden Brain
Sundays at 1pm on Radio IQ

Hidden Brain helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain reveals the unconscious patterns that drive human behavior, and the biases that shape our choices.

Our audience takes uncommon pleasure in the world of ideas. How do children come to love spicy foods? Why do religions exist? What's the best way to get people to be honest on their taxes? Hidden Brain explores questions like these that lie at the very heart of a complex and changing society.

 

Hosted by NPR social science correspondent Shankar VedantamHidden Brain links research from psychology and neurobiology with findings from economics, anthropology, and sociology, among other fields. The goal of Hidden Brain isn't merely to entertain, but to give you insights to apply at work, at home and throughout your life.

 

Hidden Brain began as a weekly series on NPR's Morning Edition and launched as a podcast in September 2015. We debuted an hour-long radio version of the show in the fall of 2017. These different vehicles allow us to showcase ideas at different lengths and in different formats: A radio story about how students avoid the unpleasantness of an STD diagnosis might show up in longer form on the podcast, in an episode about "information aversion." We also love to show how ideas are interconnected: A guest from a podcast episode about the recruitment tactics of ISIS might also appear in an episode about the nature of religion; a Google data scientist who examines patterns in search terms might be featured in our podcast, but also show up in a completely different episode about the nature of unconscious bias. We sometimes joke that we are in search of a "Hidden Brain Theory of Everything."

  • There’s a tradition around many Thanksgiving dinner tables that’s as consistent as pumpkin pie: the family stories that get told year after year. Sometimes these stories are funny; sometimes they make us roll our eyes. No matter how we feel about them, we rarely pause to consider how these stories shape who we are and how we view the world. This week, we revisit a favorite 2024 conversation about family storytelling with psychologist Robyn Fivush. Then, in a new installment of "Your Questions Answered," Massimo Pigliucci answers listener questions about Stoicism, and why this ancient philosophy continues to resonate today.The Los Angeles stop on our live tour is almost here! Join Shankar November 22 as he shares seven key psychological insights from the show's first decade. And we're excited to share new dates for 2026. We'll be in Philadelphia on March 21 and New York City on March 25. More info and tickets here: https://www.hiddenbrain.org/tour/Episode illustration by Anna Kutukova for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • Entrepreneurs typically have no shortage of passion, heart, and vision. But at Stanford University, Huggy Rao says there are other elements that may matter more when it comes to whether their projects succeed or fail. This week, we'll examine how this problem shapes not just individual lives, but organizations and businesses, and even public policy. Then, in the latest installment of "Your Questions Answered," sociologist Robb Willer answers listener questions about how to navigate political differences with the people in your life. The Los Angeles stop on our live tour is almost here! Join Shankar November 22 as he shares seven key psychological insights from the show's first decade. And we're excited to share new dates for 2026. We'll be in Philadelphia on March 21 and New York City on March 25. More info and tickets here: https://www.hiddenbrain.org/tour/Episode art courtesy of Graphicook Studio for Unsplash.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • We've known intuitively for centuries that spending time in nature can give us a boost. But it’s only recently that scientists have begun to identify exactly what it is about the outdoors that has such a powerful effect on our mood and our minds. This week, psychologist Marc Berman explores how spending time in nature can actually undo some of the harmful effects of our modern lives.Do you have follow-up questions, comments, or stories about nature's effect on the mind after listening to this episode? If you'd be comfortable sharing your thoughts with the Hidden Brain audience, please record a voice memo on your phone and email it to us at ideas@hiddenbrain.org. Use the subject line nature. Thanks! Illustration by Swati B on Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • It can be frustrating when people do things we don't want them to do. A friend cancels plans at the last minute. A child refuses to get dressed for school. Before long, our resentment builds, and we're tempted to issue more rules, reminders, and consequences. But the techniques we use to get people to alter their behavior are often strikingly ineffective. This week, psychologist Stuart Ablon explains why these methods fail, and offers better ways to help the people we care about make lasting change..If you love Hidden Brain, join us for an upcoming live show! We'll be in Los Angeles on November 22, and more dates in 2026 are coming soon. For tickets and more info, go to hiddenbrain.tour. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • For many of us, navigating the conclusion of a relationship is one of the hardest things we'll ever do. This week, we conclude our Love 2.0 series with psychologist Antonio Pascual-Leone, who shares the most common mistakes we make when it comes to splitting up, and techniques that can help us ease the pain. Then, our latest edition of Your Questions Answered. Cognitive scientist Phil Fernbach returns to respond to listeners' thoughts and questions about the "illusion of knowledge." Do you have questions for Antonio Pascual-Leone about breakups? Are there losses that have left you feeling stuck? Have you discovered techniques to move on when a relationship ends? If you'd be willing to share your question or comment with the Hidden Brain audience, please record a voice memo on your phone and email it to us at ideas@hiddenbrain.org. Two or three minutes is plenty. Use the subject line "breakups." Thanks!Image by Yana Kravchuk for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • No one will deny that marriage is hard. In fact, there’s evidence it’s getting even harder. This week on the show, we revisit a favorite episode about the history of marriage and how it has evolved over time. We talk with historian Stephanie Coontz and psychologist Eli Finkel, and explore ways we can improve our love lives — including by asking less of our partners. Then, on Your Questions Answered, psychologist Jonathan Adler answers your questions about the science of storytelling.If you have follow-up questions or thoughts about these ideas, and you’d be willing to share them with the Hidden Brain audience, please record a voice memo on your phone. Then, email it to us at ideas@hiddenbrain.org. Use the subject line “marriage.” That email address again is ideas@hiddenbrain.org.The Hidden Brain tour is continuing, with our next stop just a few weeks away! Join us in Los Angeles on November 22, and stay tuned for more dates coming in 2026. For more info and tickets, head to hiddenbrain.org/tour. Episode illustration by Getty Images for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • When things go wrong in our relationships, we often try to change the way our partners behave. But usually, trying to fix a person only makes things worse. Last week, we talked to psychologist James Cordova about why this tendency can be so damaging, and what to do instead. This week, we explore another difficult but effective way to strengthen our relationships. Then, on Your Questions Answered, we bring back researcher Victor Strecher, who studies purpose. Vic spoke with us in June about the death of his daughter, and how it changed his own outlook on purpose. That conversation, which was called "You 2.0: What Is Your Life For?" had a powerful impact on many listeners. We'll hear Vic's responses to their thoughts and questions. What have you learned about changing your partner in the course of your relationship? Have you come up with ways to accept your partner's flaws? If you have questions or comments for James Cordova, and you'd be willing to share with the Hidden Brain audience, please record a short voice memo on your phone and email it to us at ideas@hiddenbrain.org. Use the subject line "acceptance." Thanks! The Hidden Brain tour is continuing, with our next stops just a few days away! Join us in Baltimore on October 11 or Washington, D.C. on October 12 to see Shankar live on stage. We'll also be in Los Angeles on November 22, and more dates in 2026 are coming soon. For more info and tickets, head to hiddenbrain.org/tour. Episode illustration by Paris Bilal for Unsplash+. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • Many love stories end when the characters are still in the heady, euphoric early stages of a relationship. But what comes after that intoxicating first phase of love is over? Today, we kick off a new series on the challenges specific to long-term relationships. We'll talk with psychologist James Cordova about some of the common difficulties many couples face. We'll also look at a solution that scientific research suggests might actually work. Then, we'll bring you the latest installment of our segment Your Questions Answered. Researcher Jon Jachimowicz returns to respond to listeners' thoughts about the pursuit of passions. If you’d like to see Hidden Brain live and hear some of Shankar's key takeaways from the first decade of the show, we have stops coming up on our tour! We’ll be in Baltimore on October 11th, Washington, D.C. on October 12th, and Los Angeles on November 22nd. Plus, we’ll have more stops for 2026 to announce soon. For more info and tickets, go to hiddenbrain.org/tour.And if you enjoyed today's episode with James Cordova, check out our Hidden Brain+ conversation with him about relationship check-ups. James explains why an annual relationship assessment can help couples to spot issues before they become major problems. Plus, he shares some of the questions he asks couples during these sessions. If you're not yet a Hidden Brain+ subscriber, Apple Podcasts is offering an extended 30-day free trial for all listeners who give it a try in the month of September. To claim your free trial, find Hidden Brain in the Apple Podcasts app and click the "Try Free" button, or go to apple.co/hiddenbrain. This week's episode art is by Chloe for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • The idea of being driven by a calling goes back centuries. It was the language used to describe religious people who were called to the priesthood. Today, millions of people in secular professions yearn to be similarly galvanized by their work. This week, researcher Jennifer Tosti-Kharas explores the immense power — and the downsides — of finding a job that gives you purpose.Do you have follow-up questions or stories that you’d like to share with Jennifer Tosti-Kharas? Have you found a calling that gets you up in the morning each day? Are you a skeptic of callings, or do you have questions about how to make your work more meaningful? If you’d be willing to share your questions, stories and comments with the Hidden Brain audience, please record a voice memo on your phone and email it to us at ideas@hiddenbrain.org. Use the subject line “calling.”If you love Hidden Brain, please consider joining our podcast subscription, Hidden Brain+. All through the month of September, listeners who subscribe to Hidden Brain+ on Apple Podcasts will have access to an extended 30-day free trial. To access that trial, find Hidden Brain on Apple Podcasts and click the “Try Free” button. Or go to apple.co/hiddenbrain. And there are still tickets available for our upcoming live shows! We'll be in Baltimore on October 11, Washington, D.C. on October 12, and Los Angeles on November 22. More info and tickets are at hiddenbrain.org/tour.Episode illustration by Evelina Mitev for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
  • It's not easy for most of us to receive negative feedback. Even when the person delivering that feedback is constructive and reasonable, we often feel the urge to defend ourselves. This week, we look at the psychology of defensiveness with neuroscientist Emily Falk. We'll explore what causes so many of us to resist constructive criticism, and how we can get better at giving and receiving such feedback. Then, in the latest installment of our ongoing series "Your Questions Answered," psychologist Ciara Greene returns to the show to answer your questions about memory and forgetfulness.If you have follow-up questions or thoughts for Emily Falk after listening to today’s conversation, and you’d be willing to share with the Hidden Brain audience, please record a voice memo on your phone and email it to us at ideas@hiddenbrain.org. Use the subject line “mental barriers.” Thanks! Our next stops on the Hidden Brain tour are coming up! Join us in Baltimore on October 11, Washington, D.C. on October 12, or Los Angeles on November 22. And stay tuned for more cities to be added for 2026. For more info and tickets, go to https://hiddenbrain.org/tour. Episode illustration by Getty Images for Unsplash+ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.