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Corporate Underwriting


One way is Corporate Underwriting which helps "underwrite" the cost of programming:

Corporate underwriting is how your business or organization can receive on-air announcements on WVTF and RADIO IQ. These announcements are heard by a huge audience of nearly 200,000 weekly listeners within the largest coverage area of any radio station in Virginia.

Corporate Underwriting is a great way to let our listeners know that you, just like them, support a premier public radio station. And our listeners want to support the many businesses that help sustain the high quality
programming offered by WVTF and RADIO IQ.

As a WVTF/RADIO IQ underwriter, your messages will reach listeners who:

  • Have high incomes and more discretionary spending dollars. 
  • Are educated. WVTF and RADIO IQ are rated the #1 radio station among college graduates.  
  • Make important consumer and business decisions as leaders in the communities we serve.
  • Will associate your business with the high quality broadcasting image of WVTF and RADIO IQ.
  • Agree with you that substantive and meaningful radio programming is important to our broad coverage area's quality of life.

Corporate Underwriting announcements work as a powerful marketing and advertising tool for many businesses, and the financial support they generate help sustain WVTF and RADIO IQ's efforts to offer the finest programming possible 365 days a year.

Corporate Underwriting is affordable, too!

Our development team will be happy to discuss with you all the options available as a WVTF/RADIO IQ underwriter. Please call us at 540-989-8900 or 800-856-8900 (VA, NC, WV). Or contact us by Email

Here's a list of corporate underwriters who help underwrite the cost of the programming you hear on WVTF and RADIO IQ.