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Corporate Underwriting

Cheryl Mosley, Roanoke Cultural Endowment Board Member
Photo Courtesy Roanoke Cultural Endowment
Cheryl Mosley, Roanoke Cultural Endowment Board Member

“Underwriting on WVTF and RADIO IQ adds a layer of credibility for our organization. It has helped introduce our presence in the community and is definitely money well-spent.”

- Cheryl Mosley, Roanoke Cultural Endowment Board Member

Corporate Underwriting is a win/win for your business or non-profit and WVTF/RADIO IQ. Your organization receives on-air announcements and digital ads, heard by 200,000 weekly listeners within the largest coverage area of any radio station in Virginia. Digital ads will be seen by thousands more.

Corporate Underwriting is a great way to let our listeners know you support a premier public radio station. Our listeners enjoy patronizing the many businesses that help sustain award-winning, high-quality programming and digital content offered by WVTF/RADIO IQ.

As a WVTF/RADIO IQ underwriter, your messages will reach listeners who:

  • Have high incomes and more discretionary spending dollars. 
  • Are educated: WVTF/RADIO IQ is rated the #1 radio station among college graduates.  
  • Make important consumer and business decisions as community leaders.
  • Will associate your business with our high-quality public media image.
  • Agree with you that substantive and meaningful programming is important to our broad coverage area's quality of life.

Corporate Underwriting is a powerful marketing and advertising tool, and it's affordable, too! Our development team will be happy to discuss all the options available. Please call us at 540-989-8900 or 800-856-8900 (VA, NC, WV). Or contact us by email.
Here's a list of corporate underwriters who help underwrite the cost of the programming on WVTF/RADIO IQ.