News Cardinal Conversation: Change and challenges in the funeral services industry RADIO IQ | By Fred Echols Published June 19, 2023 at 5:26 AM EDT Facebook Twitter LinkedIn Email Listen • 3:26 The funeral services industry is facing changes as a new generation prepares to take control.Fred Echols talked with Matt Busse of Cardinal News who recently wrote a story about the industry and the people who manage it. Cardinal News is a non-profit, independent news site covering Southwest and Southside Virginia.