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Anthony Palomba is an assistant professor at UVA's Darden School of Business. He says it's a challenge to get young people interested in the Super Bowl.
Stephanie Gross
/
UVA Communications
Last year’s Super Bowl drew an audience of nearly 128 million people, but a professor of business at the University of Virginia warns that big number may be hiding a big problem. Younger viewers, raised on YouTube and TikTok, are not so excited about football and other TV sports. Sandy Hausman spoke with him and filed this report.
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